Persuasive message Essay Example | Topics and Well Written Essays - 500 words

Persuasive message - Essay Example I was aware that some of the stockholders were not receptive to my ideas, and some of the officials did not want me to be promoted. I made it a point to mention the names of those whom I perceived to be hostile in a patronizing sound, as if the ideas injected in my project were suggested by them. I was aware they had a high level of interest, I was able to cut to the chase quickly, and went directly to the key messages (na 2004). Object of Persuasion: The product we were trying to sell is a residential property under the real estate industry. The competition with the other real estate companies for the kind of market we wanted to monopolize was quite stiff, particularly in the area where I will be transferred, which was not performing well at that time. I proposed to lower the selling price, and to allocate additional budget for special incentives for the Account Consultants, a kind of motivation that is badly needed in that area. Argument: I presented a graph, that depicted the tren ds in the sales productivity when there were promotions and when no promotions were offered to the customers. I had to defend my proposal because it entailed additional cost on the part of the company, which they were not willing to accede to at the start.

Assessing the Different Types of Derivatives Essay

Assessing the Different Types of Derivatives - Essay Example The major classes of derivatives are Futures/Forwards which are contracts to buy or sell an asset at a specified future date, Optionals which are contracts that give a holder the right to buy or sell an asset at a specified future date and Swappings where the two parties agree to exchange cash flows. Derivatives are often subject to criticisms such as large losses, counter-party risk, and unsuitably high amount of risk for small or inexperienced investors, large notional value and leverage of debt in the economy. In spite of these it has huge advantages such as facilitating the buying and selling of risk thus having a positive impact on the economic system. As former Federal Reserve Board chairman Alan Greenspan commented in 2003 the use of derivatives has softened the impact of the economic downturn at the beginning of the 21st century. In this paper the pros and cons and the circumstances under which derivatives such as forward contracts, future contracts, spot contracts, call opti ons, hedging, interest rates swaps, currency swaps and credit swaps are used, are discussed.(Note: Wikipedia, the free encyclopedia, Derivative(finance)) Forward Contract is an agreement between two parties to buy or sell an asset (which can be of any kind) at a pre-agreed future point in time.As suggested by the International Journal of Sheep and Wool Science, volume 55(2007), results suggest that income stabilization and price risk management were the two major pros of the forward contract method although these were strongly overshadowed by the list of cons: pricing, complexity, dominance of the auction system and production risks. Allaz and Vila (1993) suggest that there is a strategic reason (in an imperfect competitive environment) for the existence of forward trading, that is, forward trading can be used even in a world without uncertainty In finance, a futures contract is a

Is it morally permissible for data companies to collect and sell Essay

Is it morally permissible for data companies to collect and sell information from peoples public social media profiles - Essay Example Is it morally permissible for data companies to collect and sell information from people’s public social media profiles? The roles, uses and other practices originating as the effects of social technology really determine the consequences of the system as far privacy of information is concerned. There is always significant importance placed upon the acquisition and utilization of the customer information. During the 1980’s customer revolution was the in thing in many organizations. The main aim for this was to capture and store the data of customers using an advanced system. Establishing an intimate relationship between the customer and the corporations was the main target of the entire system on capturing the customer information. From the utilitarianism philosophical point of view which states that one should act in a manner so as to maximize on the amount of happiness in the world. Since most of the people all over the world are not happy with the organizations divulging their information to the public, it is therefore wise for the company’s to respect the people’s wish. By doing this the greatest rule of greatest happiness for greatest number of people will be upheld. In as much as the selling of data information obtained from people’s social media could be profitable to the companies but at the expense of the people’s interest. This should instead be ridiculed and objected in the best way possible so as to ensure that both parties very happy without necessarily stepping on each other’s toes.

Models of spirituality In accounting and business administration Essay

Models of spirituality In accounting and business administration - Essay Example This paper will discuss the need for spirituality in accounting and business administration by analyzing the book 'Landscapes of the Soul, a spirituality of place' and attempting to identify the author's underlying belief system and how this can be applied to business administration. The book 'Landscapes of the Soul, a spirituality of place' was written by Robert Hamma. In the book, Hamma describes spirituality as "an awareness of our relationship to God, ourselves, and others". The author goes on to state that these three dimensions are related integrally, and that "our relationship to God cannot exist apart from our sense of self and our relationship to others". Antonio de Mello once described spirituality as coming awake. Hamma's statements seem to be in harmony with this concept of a spiritual awakening, as he relates that most people, even though they don't know it, are asleep. They are born asleep, they live asleep, they marry asleep, they breed children in their sleep, and the y die in their sleep without ever waking up. They never understand the beauty and loveliness of this thing called human existence." The writer is of the opinion that when it comes to spirituality, "much of our attention is focused on the 'who' and 'how' of our experience". This quest to experience relational spirituality has resulted to a lot of emphasis being placed on spiritual relationships and practical spirituality. In relational spirituality, "psychology has been helpful in emphasizing the awareness that a healthy spirituality must be grounded in a healthy self image and grows within the context of life-affirming and nurturing relationships." (Hamma, Robert M. p. 19) This further reminds us that spirituality involves the caring that we give to other people around us, and that spirituality is not just only for our personal self-enrichment. Also, practical spirituality has led to a wonderful rediscovery of the rich tradition of prayer that is an integral nature of Christianity, and other spiritually practical religions. According to Hamma, The centering prayer movement, the rise of spiritual direction, and the interest in spiritual traditions like those of the Benedictines, the Carmelites, and the Jesuits are all evidence of this reality. This hunger for guidance in the practice of spirituality has also led many to discover eastern traditions like Zen and Taoism" (Hamma, Robert M. p. 19) This conversion to such eastern religions goes to show that for many, it does not matter what particular religion one follows, as long as there is a practical aspect of spirituality. Due to the amount of emphasis placed on having a spiritual experience, it is possible for the whole point of spirituality to fade away, and so, it is essential that we keep focus on why spirituality exists in our lives. Robert Hamma observes, "We do well to return to the tradition we have received, and rediscover there a rich understanding of the purpose of spiritual life, thereby recognizing that the spiritual life is not a matter of having spiritual experiences, but of cultivating a reverential stance toward God" (Hamma, Robert M. p. 20). Often times, spirituality and business might not seem to go along comfortably but a closer look will reveal that this relationship is actually a function of common sense. In business administration, it is evident that clients and customers tend to take their business elsewhere if they feel cheated or badly treated. If you try to manipulate your customers, they'll find somebody else to do business with. By inference, the writer's observations can lead a reader to the understanding that when we reflect on practical spirituality, we would come to the realization that life is indeed, a

Overviews Essay Example | Topics and Well Written Essays - 1000 words

Overviews - Essay Example According to NHS (2012), it requires the working together of various practitioners so that they can provide the best patient centered care. This involves the prevention, diagnosis, treatment and management of these cases. Typically, the management entails designing, evaluating and implementing the needed interventions to handle both acute and chronic mental health conditions. The national Quality Protects objectives are normally adapted to improve care management and service delivery for adults with mental health problems. In the diagnosis, evaluation, treatment and management of such conditions, it is normally imperative where required to ensure that the patients are attached to the carers who have the capability of providing them with not only safe but also effective care for the duration of the service. As such every aspect of the management should always be designed in a way that ensures the patient always gets services from practitioners who are capable of giving effective servi ces. This at times requires the formation of a multi-disciplinary team to help out in giving the best possible care. Before initial visit it is important to investigate if service user needs help with communication. It is important to keep service user informed about any relevant literature related to service user’s situation. Also to identify service user’s strengths and support network this include inviting other relevant parties to the meeting to identify social and individual strengths. First check information held for accuracy. If the service user satisfies the FACS criteria, then next stage is to explain available to service user and/or carer in order to agree a care plan strategy. It is important to evaluate the of the agreed care plan before implementing to prevent lack of providing needs or identifying risk. Due to the high prevalence of the mental illnesses and disorders, it is normally imperative to carry out an

Investigative Lab Proposal Assignment Example | Topics and Well Written Essays - 250 words

Investigative Lab Proposal - Assignment Example eshwater that has a pH of 6.0–8.0, a 5.0–19.0 dGH water hardness and 4 to 41 Â °C temperature range Despite they they may not survive long enough at higher temperatures. Infact, they are taken to be not suited to living in a tropical fish tank that is heated, as they are employed to the greater oxygen amount in unheated tanks as well heat can burn them. (Copp and Sayer, 2010) Materials: Infrared gas analyzer, Fish tank with a heater, three gold fish, thermometer and two hot water bags. For this experiment, Gold fish 1 will be placed directly into the fish Tank with temperature near to 40c . Gold fish 2 will be placed in fish tank with room temperature. Gold fish 3 will be placed in fish tank with a temperature near to 4o0c.The temperature recording will be done through placing the thermometer in the fish tank. The machine will be expected to match after every five minutes. Alteration will be done at different points. The experiment will be carried out to ascertain if temperature has a significant effect on respiration rates of the Gold fish. It is based on the fact that there is kinetic energy alteration of enzymes involved in respiration with change in temperature thus its rate of reaction can either be faster or slower Copp GH, Sayer CD (2010) Norfolk Biodiversity Action Plan – Local species action plan for crucian carp ( Carassius carassius). Norfolk Biodiversity Partnership Reference:LS/3. Centre for Environment, Fisheries & Aquaculture Science, Lowestoft, 9

Abundant Living Essay Example for Free

Abundant Living Essay Abundant Living is an Adult Family Home located in Stanwood Washington. It â€Å"offers assisted living services for seniors who need help with daily living activities such as bathing, dressing, mobility, and medication assistance. † Their staff are â€Å" specially trained to care for residents with Alzheimers and other forms of dementia† (Abundant Living Adult Family Home Care Corporation, 2013). It currently has only one house supporting six full time residents and has a meager online presence consisting of only a website. The owners have recently bought another house with the goal of creating an additional adult family home and will soon be in need of six residents and at least four employees. Their current marketing strategies consist mainly of word of mouth and printed ads in local newspapers. This business could greatly bene? t from growing its online presence especially during this vulnerable time of expansion. There are currently over 73,000 residents in Snohomish County over the age of 65 (United States Census Bureau, 2013). Online marketing would make it much easier and more economical to reach a growing customer base whose online focus and technological prowess continues to increase. The real customer is not the elderly person themselves. It is usually their children, often in their ? fties and sixties, who are in need of a safe environment for their parents or loved ones to live where they can be assured that a high level of personal care and medical attention will be available. The idea of expanding online would be to market the business to a larger number of target customers than current marketing techniques are able to. An expanding customer base would allow the business to choose it’s residents based on level of care needed, matching personality characteristics with current residents, and those who can afford private pay instead of State pay. State pay residents often pay thousands of dollars less a month than those who can afford private pay; $4000-$1900 (M. Raymond, 2013). This combination of factors is important in choosing a resident as it maximizes the income that can be generated from the twelve rooms that are available to residents. The pgraded website would allow potential customers to see where they or their parents would be living, who they would be living with, and who would be taking care of them. It would increase awareness of the business’s new house and reach a much larger target audience. The website would be an online welcome mat for customers and advertise the business strengths such as a higher level of personal care, lower employee to resident ratios, increased ind ependence, and a more stable atmosphere for residents with Alzheimer’s or dementia. Also, a tab could be created on the website that would be a place for prospective employees to look for openings and determine if they would be a good ? t. Additionally, linking such social media sites as Facebook, Instagram, Google Plus, and Twitter it would better allow residents and their children or friends to keep in touch through photos and descriptions of recent resident special activities, events, business news, and daily occurrences. By creating social media pro? les for the business and linking it to the business website it would also greatly increase word of mouth advertising potential. Customers would be encouraged to like or follow the business on a variety of social media outlets allowing their friends to be exposed to the business and create free online word of mouth marketing. Increasing the online presence of the business would also has the possibility to increase the number of applicants for new employee positions. Abundant living’s direct competitors include Josephine Sunset Home in Stanwood and A Holistic Adult Family Home, LLC in Marysville. Josephine is a combination Nursing Home facility and Assisted Living. It is a much larger facility with a larger staff and a greater number of residents. Its major advantage is its availability to customers. With a larger facility and attainment by the state of Washington of a Skilled Nursing License Josephine is able to accept and care for a larger number of residents who also might require more intensive medical care. Its website is much more comprehensive, easier to use, and is more informative than Abundant Living’s. It also has a tab for employees. Josephine does have some key weaknesses though. The Skilled Nursing area is quite a bit more expensive than both Abundant Living and A Holistic Adult Family Home. Their rates vary from $237 a day to $263 a day. (J. Aungst, 2013). These rates are nearly double that of Abundant living. Also the level of care residents experience is not of the same quality of an Adult Family Home. Employees of Josephine have many more residents to care for than employees of Adult Family Homes that are limited to only six per house. In fact, at times Josephine employees may be responsible for as many as 20 residents. (W. Flaherty, 2013). This larger ratio of residents to employees leads to a less personal interaction with residents and a lower overall quality of life. A Holistic Adult Family Home is more similar in comparison to Abundant Living in that it is an Adult Family home with a Custodial Care license that is legally limited to six residents per house. Rates are similar to Abundant Living but still higher; $5100 a month versus $4000 a month. (E. Moody, 2013). Holistic already has two houses up and running doubling the capacity of Abundant Living. With all of these things in mind the marketing strategies that Abundant living should use are people, price, and product. Abundant Living’s ? e employees are one of its most valuable resources and can be extremely helpful in the marketing effort. They should be encouraged to spread awareness about the new house that will be opening soon and that every interaction should be treated as an interaction with a potential customer. Employees should be encouraged to embrace the business’s brand values of compassion, empathy, and professionalism. These employees could also be potential custome rs as they have parents of their own who are only getting older. Steps should be taken to increase employee morale as having happy and satis? ed employees increases the likelihood of having happy and satis? ed customers. Abundant Living’s main advantage over the competition is that they offer a level of care for their residents that is equal to or better than the competition for substantially less cost. With a waiting list of 25 customers in line for an availability the business should employ the market skimming strategy. The business should charge slightly higher price than they are now, around $4500 a month, for the ? rst residents to ? l the new house to recoup the costs of expansion and then reassess once those costs have been recouped. This will increase the return on investment while still maintaining competitive rates. The ? nal marketing strategy that could be used focuses on the actual product. Online marketing should concentrate on Abundant Living’s high level of care, low employee to resident ratio, and their success at the current house. Marketing efforts should focus on the augmented product of increased independence, a proven track record, and the creation of a stable environment for those with Alzheimer’s and ementia, helping to set the business apart from the competition This marketing can be accomplished by posting positive consumer reviews on the business website as well as comparing the business’s strengths to the competition’s weaknesses. By expanding online marketing techniques, focusing on the business’s product, price, and people, and setting itself apart from the competition Abundant Living will be poised to experience a very successful expansion and increase in market share.