Hw Assignment Example | Topics and Well Written Essays - 250 words

Hw - Assignment ExampleGrowth in a caller-up creates an important, enthusiastic corporation where individuals see genuine opportunity. At the same time, the management must be careful not to solely make growth its main objective but rather should focus on profitable growth. The main responsibility of marketing is to achieve profitable growth for the company. Marketing must recognize, treasure and select market opportunities and strategize on how to achieve things. Product-market expansion grid is one of the devices for identifying growth opportunities. There are four strategies one for each and every quadrant in the grid (Yim Hee 76). The grid has two dimensions which are product and market dimensions. Four growth strategies can be formed from these two dimensions. They includeThis is a risky strategy this is because there is inadequate scope for utilizing current expertise or realizing economies of scale especially when you are trying to sell entirely opposite services or produ cts to different customers. Its main strength is that one business is unlikely to be affected incase one business suffer from unbecoming circumstances (Yim Hee